So to re-cap, I’ve got about 82 page likes, and my posts have an average reach of about 15 – 25 people. I had uploaded a video to YouTube and wanted to guide more people to view it, through my Facebook Page. So, I clicked on the Boost Post drop down. Straight away, I noticed the box that said ‘Maximum Budget’ had £22 in it (I’m UK based). But you can re-set that much lower – in my case I chose £3. Then, from the same drop down list you can choose ‘your audience’, based on either your page likers and their friends, or people you choose through targeting. If you go for targeting, you can define locations (cities, counties, countries), age range (with the lowest age being 13), gender, interests, and the number of days your post will be boosted for. The estimated number of people you reach, after you’ve made your choices, increases based on price band (e.g. £5 would result in a reach of 2,500 to 6,500, £9 would be 4,500 to 12,000, and so on up to £360, which had an estimated reach of 120,000 to 310,000). I made some choices, and ended-up with a £7 spend to boost my post for 1 day. In the third instalment, I’ll let you know all those important numbers. Then you can decide if my £7 was money well spent.  (Please subscribe to my blog using the boxes in the side bar, or from my Home Page, so that you don’t miss the next instalment. Thank you.)

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